About us

Welcome to Magic Bookshelf — a small family-run online bookstore based in Hamburg, dedicated to carefully chosen illustrated children’s books.

Magic Bookshelf grew out of our everyday life as a family reading with young children. Books are simply part of how we spend our time — reading together before bed, returning to the same favourites again and again, and discovering new illustrated stories that quickly become part of our home.

We focus on children’s books where both story and illustration matter. Our collection includes contemporary picture books, early readers, selected classics, and works by authors and illustrators from around the world. The selection is intentionally small and constantly growing.

Most of our books are in English and German, with a smaller selection in other languages such as French and Spanish.

Alongside new editions, we also offer pre-loved books that continue their journey in new homes.

Our logo is a small dinosaur drawing by our child — a reminder that this project began at home, surrounded by books, drawings, and everyday reading.

Each book in our shop is chosen individually and only added after we’ve spent time with it ourselves.